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About Us


First Choice opened its Cash & Carry in Burton upon Trent in 1980 serving local businesses and its own retail estate.

Delivering to our own stores soon showed that a delivery service would be a valuable service to offer other retailers allowing them to save money by staying in their shops and not spending hours every week at the Cash & Carry.

In 1988 the Delivered Wholesale department was formed and since that time we have grown to become the midlands leading independent Delivered Wholesaler.


Our background in retail goes back to the 1960's when the business was founded by Eddie Ainger, Arthur Taylor and Graham Ainger selling household products. The business soon expanded and a retail grocery shop was opened. The retail grocery business developed consistently and by 2004 we had 10 stores ranging from 1500 to 6000 sqft. In 2004 the retail business was acquired by Midlands Co-operative Society and the current management took over the running of the wholesale operation.

Having recognised that the strength of the wholesale business was our delivery service we have focused on serving the needs of independent retailers. In addition to offering free delivery and an extensive range of competitively priced products we have been able to use our retail background to give added value to our customers.


  Steve Ainger

Managing Director
  Nick Grantham

Buying Director
  Martin Flanders

Finance Director
  Tony Byrne

General Manager
  Kevin Norman

Warehouse Manager
  Peter Wilson

Distribution Manager

With over 100 years of experience of the wholesale and retail grocery trades between us we have a detailed understanding of what is important to our customers. We are committed to providing the First Choice in service, an extensive product range, competitive pricing, promotions and free delivery.

2009 First Choice Wholesale Foods Limited